Help guides and articles for your catering business.
Control the address your emails come from, choose who is notified for each type of customer email, and send from your own domain.
Go to Settings → Email Settings to manage everything on this page.
This is the address customers reply to and that receives copies of quote and order emails. Leave it blank
to use the account owner's login email. Setting it here lets you use a shared inbox (for example
orders@yourbusiness.com) instead of one person's personal login.
When you email a customer or supplier, the reply-to address decides where their replies land. You can set a different one for each type of email you send:
Leave any of these blank to fall back to your account email address (or your custom domain address, if you use one).
Each reply-to section has a Let team members reply from their own email address toggle. When it's on, whoever sends that email can choose — on the send screen — whether replies go to the account address above or to their own email. This is handy when you want customers to reply directly to the salesperson who sent the quote. When it's off, every email uses the account reply-to address.
These reply-to addresses only change where replies go. The from address customers see is still your account address (or your custom domain), which keeps deliverability strong.
Puree automatically sends a range of customer-facing emails. For each one you can control who is notified, where replies go, and the wording:
Each email has two toggles: Send to the customer and Send an internal copy to your team. Turn either off as needed — if you turn both off, that email is not sent to anyone. When only the internal copy is sent, the email includes a small note so your team knows the customer did not receive it.
This is where the internal copy is sent. Leave it blank to use your account email address above, or set a different address (for example a team distribution list) per email type.
This is where customer replies to that email are sent. It is separate from the internal notification address — replies can go to one inbox while internal copies go to another. Leave it blank to use your account email address.
You can customise the wording of each email. The editable message is the caterer-authored part — a personalised opening line (for example the quote reference, or "Dear [name]") is added automatically above it. Edit the message to suit your business, or use Reset to default to restore the standard wording at any time.
Menu emails are composed each time you send them, so you always choose the recipients in the moment.
The setting here only controls the default closing that pre-fills every menu email — use {sender}
in the wording to insert the sender's first name.
By default, Puree sends customer-facing emails from yourname@notifications.puree.app. With a custom email domain, these emails come from your own domain instead, for example notifications@yourbusiness.com.
This builds trust with your customers, improves email deliverability, and keeps your brand consistent across all communications.
Note: Custom email domains are available on the Professional plan.
Go to Settings → Email Settings, find the Custom Email Domain section, and enter your domain name (e.g. yourbusiness.com).
Choose the "from" address part — common choices are notifications, orders, or hello.
After adding your domain, Puree will show you a set of DNS records that need to be added to your domain's DNS settings. These typically include:
After your domain is verified, we strongly recommend adding a DMARC record. DMARC tells email providers (Google, Yahoo, Microsoft) how to handle messages that don't pass SPF or DKIM validation. Without it, your emails are more likely to be flagged as spam.
Add a TXT record with:
_dmarcv=DMARC1; p=none;The exact record to add is shown on your Email Domain settings page after verification.
You'll need to log into your domain registrar or DNS provider (e.g. Cloudflare, GoDaddy, Namecheap, Google Domains) and add these records. Each provider has a slightly different interface, but the process is the same — add the record type, name, and value exactly as shown.
DNS changes can take anywhere from a few minutes to 48 hours to propagate. Puree will automatically check periodically, or you can click Check Verification to check manually.
Once all records are verified, your emails will immediately start being sent from your custom domain.
The custom domain applies to all customer-facing emails sent by Puree on your behalf:
Internal Puree system emails (account invitations, password resets, etc.) will continue to be sent from puree.app.
If you want to stop using a custom domain, go to Settings → Email Settings, open the custom domain page, and click Remove Domain. Emails will immediately revert to being sent from notifications.puree.app.
DNS records are not verifying
Double-check that you've entered the records exactly as shown, including the full name and value.
Some DNS providers automatically append your domain to the record name — if the required name is
em1234.yourbusiness.com, you may only need to enter em1234 in some providers.
Wait up to 48 hours for propagation.
Emails are going to spam
Make sure all three record types (SPF, DKIM, DMARC) are verified. A missing DMARC record is the most common cause of deliverability issues with custom domains.
Domain is already in use
Each domain can only be connected to one Puree account. If you see this error, the domain may already be registered with another account or a previous setup wasn't fully removed.