About Us

At Puree, we're dedicated to transforming the catering industry with innovative solutions. As a new startup, we’ve already begun making an impact, helping caterers streamline their operations and focus on what they do best.

Founded by a passionate catering professional who deeply understands the industry's challenges, Puree was created to simplify and automate the essential tasks that caterers face every day.

Although we are a small team, we are hands-on and deeply committed to helping our customers achieve success with Puree. Our mission is clear: to empower catering businesses of all sizes with the tools they need to thrive. We're proud to be a part of your journey.

Puree is built to grow alongside your business. We focus on streamlining every aspect of your catering operations, from managing quotes and deliveries to coordinating large-scale events, all within a user-friendly platform.

While we may be new, our commitment to delivering exceptional service and continuously developing impactful features is unwavering. We're here to make a real difference in your day-to-day operations.

Company Founded

Puree was officially registered with the New Zealand Companies Office, marking the beginning of our journey.

Beta Version Released

We launched our beta version with NOSH as our founding customer, allowing us to refine our product through real-world testing and feedback.

Official Product Launch

After extensive testing and development, Puree was officially launched, providing caterers with a comprehensive solution to streamline their operations.

First Year Milestone

Within the first 12 months, Puree saw over 50 users generate more than $5M+ of catering orders using Puree, demonstrating the platform's value and growing adoption.

Puree coding

Our values

At Puree, we believe in excellence, responsibility, support, continuous learning, and sharing knowledge. These values guide everything we do.

Be world-class.
We strive for excellence in everything we do, delivering world-class service and solutions.
Take responsibility.
We take responsibility for our actions and always aim to deliver on our promises.
Be supportive.
We believe in building a supportive environment where everyone can thrive.
Always learning.
We embrace a culture of continuous learning and improvement.
Share everything you know.
We believe in transparency and the power of sharing knowledge.
Enjoy downtime.
We value balance and encourage our team to take the time to recharge.

Our team

Meet the people behind Puree. Our small but dedicated team is here to support you every step of the way.

  • Andrew Hemphill

    Andrew Hemphill

    Co-Founder / CEO

    Wellington, New Zealand

  • Andrew Hemphill

    Iain Walker

    Co-Founder / CTO

    Wellington, New Zealand

  • Andrew Hemphill

    Sam Howarth

    Customer Experience Lead

    Wellington, New Zealand