Our Story

About Us

At Puree, we're dedicated to transforming the catering industry with innovative solutions. As a new startup, we've already begun making an impact, helping caterers streamline their operations and focus on what they do best.

Founded by a passionate catering professional who deeply understands the industry's challenges, Puree was created to simplify and automate the essential tasks that caterers face every day.

Although we are a small team, we are hands-on and deeply committed to helping our customers achieve success with Puree. Our mission is clear: to empower catering businesses of all sizes with the tools they need to thrive. We're proud to be a part of your journey.

Puree is built to grow alongside your business. We focus on streamlining every aspect of your catering operations, from managing quotes and deliveries to coordinating large-scale events, all within a user-friendly platform.

While we may be new, our commitment to delivering exceptional service and continuously developing impactful features is unwavering. We're here to make a real difference in your day-to-day operations.

Company Founded

Puree was officially registered with the New Zealand Companies Office, marking the beginning of our journey.

Official Product Launch

After extensive testing and development, Puree was officially launched, providing caterers with a comprehensive solution to streamline their operations.

First Year Milestone

Within the first 12 months, Puree saw over 50 users generate more than $5M+ of catering orders using Puree, demonstrating the platform's value and growing adoption.

Online Orders Launch

Launched comprehensive online ordering functionality, enabling customers to place orders directly through caterers' websites. Platform now facilitates $15M+ in annual sales, with expansion into the UK market.

Caterers around the world

Puree now powers catering teams across the UK, Canada, Australia, New Zealand, Hong Kong, Europe and beyond.

Puree team building catering software

Our values

We're a small team with one goal: build the best catering app in the world. A handful of principles keep us pointed the right way.

Build the best.
We're set on making the best catering software in the world — anything less isn't worth doing.
Keep it simple.
Catering is complicated enough. We work hard to keep Puree clear, fast and genuinely easy to use.
Stay nimble.
We're a small team on purpose — close to our customers and quick to change as their needs do.
Learn from caterers.
Every decision starts with what caterers actually need. We've run the events, so we build for the real thing.
Design matters.
How Puree looks and feels counts as much as what it does. We sweat the details others skip.
Enjoy life.
We're in this for the long haul — keeping a sustainable pace and making room to enjoy the ride.

Meet our team

The people building Puree.

  • Andrew Hemphill

    Andrew Hemphill

    Co-Founder / CEO

    Bay Of Plenty, New Zealand

  • Iain Walker

    Iain Walker

    Co-Founder / CTO

    Wellington, New Zealand

  • Amelia Hemphill

    Amelia Hemphill

    Head of Sales

    Bay Of Plenty, New Zealand