Enquiry Forms

What Are Enquiry Forms?

An enquiry form is a public questionnaire you build and manage in Puree and link from your own website. A prospective customer fills it in on your site, and the completed enquiry arrives in Puree with every answer organised and ready to work.

There are three styles to choose from, and you can run as many forms as you like — a slider form for weddings, a classic form for corporate events, and a contact form for general questions.

Form Styles

Each enquiry form has a form style that controls how questions are presented to customers. You choose the style when creating or editing a form.

Slider (Default)

The slider style presents one question at a time in a clean, focused layout — similar to Typeform. Customers answer, move on, and see a progress bar showing how far they've come. It's the popular choice for longer event enquiries, because answering one question at a time feels lighter than facing a page of thirty fields.

Classic

The classic style displays all questions on a single page in a traditional form layout. Customers see every field at once and fill them in any order. This works well for shorter forms, or for customers who'd rather size up the whole thing before starting.

Contact Us

The contact style creates a simple contact page with a short set of questions — name, email, phone, company and a message — alongside a sidebar showing your business contact details. It's for a general "Contact Us" page rather than for qualifying a lead.

When you select the contact style, additional fields appear in the form settings:

• Phone number — displayed with a clickable call link
• Email address — displayed with a clickable email link
• Address — your business address
• Extra info — additional details like opening hours or response times

These details appear in a sidebar next to the form so customers can reach you directly if they prefer.

Creating an Enquiry Form

Go to Online → Enquiry forms and add a form. Give it a name (e.g. "Wedding Enquiry" or "Contact Us"), choose a form style, and set a URL slug. The slug becomes part of the public web address.

Two toggles control whether the form is reachable: Active publishes it, and Include public link controls whether Puree generates a public URL for it at all. A form needs both switched on before customers can use it.

Default Questions

Every new enquiry form comes with a set of default questions covering the essentials:

• Event date — When the event is happening
• Event type — Linked to your event types (e.g. Wedding, Corporate, Birthday)
• Guest count — Expected number of guests
• Start time and location — Event logistics
• Catering preferences — Duration, crockery, tables and chairs, beverages, staff requirements, catering type
• Budget range — Per-person budget
• Contact details — Name, company, phone, and email

A contact-style form gets a much shorter set instead: name, email, phone, company and message.

Customising Questions

The questions are yours to change — almost nothing on the form is fixed. From the edit page you can:

• Enable or disable — Toggle individual questions on or off without deleting them
• Reorder — Drag questions into your preferred sequence
• Edit labels and help text — Change the wording to suit your style
• Add new questions — Create custom questions of any type: text, email, phone, number, date, time, select, multi-select, textarea, and range
• Set required fields — Mark questions as mandatory or optional

Each question in the list carries badges showing its state — Required, System, Disabled — along with its type and, where relevant, how many options it offers.

System questions (event date, event type, guest count, name, phone, email) can be disabled and reworded but not deleted, so the core information Puree relies on when turning an enquiry into a quote is always there.

Event Types

The event type question is linked to your account's event types. Navigate to Online → Event Types to manage the options your customers see (e.g. Wedding, Corporate Function, Birthday Party). You can add, rename, reorder, and deactivate event types as needed. A question can also be linked to your item categories in the same way.

Welcome Message and Branding

A welcome message appears before the first question — a good place to set expectations about how quickly you reply, or to say what happens next. It supports rich text, so you can add links and formatting.

You can also set a primary colour, which is applied to buttons, progress bars and interactive elements so the form feels like an extension of your brand. Beyond that, Puree styles the form to match your website when we set it up for you.

Blocking Dates You're Closed

Days you're closed or fully booked are kept once for your whole business on the Calendar & Google Calendar. Switch Block unavailable dates on when you edit an enquiry form, and any date question on it stops accepting those days — they're crossed out in the date picker, with a note explaining that crossed-out dates are unavailable.

This is off for existing forms, so nothing changed underneath you. Turn it on when you'd rather not field enquiries for a date you were never going to work. You can also switch it on for any form from the calendar's unavailable dates panel, which lists every order form and enquiry form alongside whether it's blocking or not.

Sharing the Link

Each enquiry form has a unique public URL made up of your business name and the form's slug (e.g. /e/your-business/wedding). Point a "Request a quote" or "Contact" button on your website at it — the customer moves across, fills it in, and it lands back in Puree.

What Happens on Submission

Two emails go out as soon as a form is submitted:

• A confirmation to the customer, so they know it arrived — sent whenever they've given an email address
• A notification to you, with the enquiry details. Replies to it go straight back to the customer

This applies to all three styles, contact forms included. The customer also sees a confirmation page once they've submitted.

Where Enquiries Go

Submitted enquiries arrive under Online → Enquiries received, which is the New enquiries board of the CRM — so an enquiry is a lead in your pipeline from the moment it lands, not a message sitting in a separate inbox. The nav shows a count of enquiries you haven't looked at yet.

Contact form submissions are deliberately left out of that count. A contact form is a message to answer rather than a lead to work, so it doesn't inflate the number of enquiries waiting on you.

See CRM Boards for how the boards fit together, and Processing Enquiries for turning an enquiry into a quote — including having Puree draft the introduction commentary for you with AI.

Enquiry Forms vs Online Order Forms

It's worth understanding the difference between enquiry forms and Online Order Form, as they serve different purposes:

• Enquiry forms simply capture information from the customer. Once submitted, you receive the enquiry and then build a quote based on the details provided.
• Online order forms allow the customer to select items and place an order directly, which creates the order in Puree ready to convert to a quote.

Enquiry forms are ideal for bespoke events (weddings, corporate functions) where the quote needs to be tailored. Online order forms are better suited to repeat corporate customers who know what they want and can order directly.

Tips

• Use the slider style for longer event enquiry forms — the one-at-a-time approach keeps completion rates high
• Use the classic style for shorter forms where customers benefit from seeing all fields at once
• Use the contact style for a general "Contact Us" page on your website
• Keep forms focused — fewer, well-chosen questions get better completion rates than long forms
• Disable the questions you don't need rather than deleting them, so you can bring them back later
• Use the welcome message to set expectations about response times
• Create separate forms for different event types so you can ask more targeted questions
• Review and convert enquiries promptly — speed of response matters when customers are comparing caterers
• Customise the primary colour to match your brand for a professional, cohesive experience